Terms of Service

These Terms of Service (“Terms”) form a binding agreement between you and True North Automation Inc. (“True North Automation,” “we,” “our,” or “us”) and govern your access to and use of truenorthautomation.ai and the automation services we provide (the “Services”). By using the Services, you agree to these Terms. If you do not agree, do not use the Services.

True North Automation builds and operates AI-powered automations for small and mid-sized businesses, including call response, lead follow-up, content publishing, review management, scheduling, and related workflow automation. The exact scope of work for each customer is defined in a separate order, statement of work, or written agreement.

We may add, change, or discontinue features over time. We will give reasonable notice of material changes that affect paying customers.

You must be at least 18 years old and authorized to enter into these Terms on behalf of yourself or the business you represent. You are responsible for keeping your login credentials confidential and for all activity on your account. Notify us immediately at fabian@truenorthautomation.ai if you believe your account has been compromised.

You agree to:

• Provide accurate, complete information when booking, onboarding, or configuring the Services.
• Hold all rights and authorizations necessary for us to access the third-party systems you connect (Google Calendar, Gmail, CRMs, phone systems, social profiles, etc.) and process the data that flows through them.
• Use the Services in compliance with applicable laws, including telemarketing, spam, anti-trust, advertising, privacy, and consumer protection laws (e.g., Canada’s Anti-Spam Legislation, TCPA, GDPR where applicable).
• Not use the Services to send unsolicited messages, impersonate others, infringe intellectual property, harass anyone, or for any unlawful purpose.
• Provide accurate disclosures and consents to your end customers as required by law (e.g., notifying callers that a call may be recorded or handled by an AI assistant).

Fees for the Services are set out in the order or proposal we agree with you. Unless otherwise stated, fees are billed in advance, are non-refundable except where required by law, and exclude applicable taxes. Failure to pay may result in suspension or termination of the Services after reasonable notice.

You retain ownership of all content and data you provide or that flows through the automations we operate for you (“Customer Content”). You grant us a limited, non-exclusive license to host, copy, transmit, and process Customer Content solely as needed to deliver, secure, and improve the Services for you, and as further described in our Privacy Policy.

The Services may integrate with third-party platforms (such as Google, OpenAI, Anthropic, telephony providers, CRMs, and social networks). Your use of those platforms is governed by their own terms and privacy policies. We are not responsible for the availability, accuracy, or behavior of third-party services. If a third-party platform changes or restricts its APIs, we may have to modify or discontinue the affected feature.

The Services, including the website, software, prompts, workflows, documentation, branding, and other materials we produce (excluding Customer Content), are owned by True North Automation or our licensors and are protected by intellectual property laws. We grant you a limited, non-transferable, non-exclusive right to use the Services during your subscription. You may not copy, reverse-engineer, resell, or build a competing product using our materials.

We may use anonymized, aggregated data derived from the Services to operate, improve, and benchmark our products, provided it does not identify you or your customers.

Our Services use artificial intelligence to generate calls, messages, replies, posts, and similar output. AI output can contain errors or unexpected results. You are responsible for reviewing output before relying on it for important decisions, and for ensuring it is accurate, appropriate, and compliant with applicable law before it is sent to or used with your customers.

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE. We do not guarantee any specific business outcome.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, TRUE NORTH AUTOMATION AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICES IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED CANADIAN DOLLARS (CAD $100).

You agree to defend, indemnify, and hold harmless True North Automation from any claim, liability, damage, loss, or expense (including reasonable legal fees) arising out of (a) your Customer Content, (b) your use of the Services in violation of these Terms or applicable law, or (c) your violation of a third party’s rights.

Either party may terminate the Services as set out in the applicable order or, if no order specifies, on 30 days’ written notice. We may suspend or terminate access immediately if you breach these Terms, fail to pay, or use the Services in a way that creates legal, security, or reputational risk. On termination, your right to use the Services ends. Sections that by their nature should survive termination will survive.

We may update these Terms from time to time. When we do, we will revise the “Last updated” date and, for material changes, provide additional notice. Continued use of the Services after the changes take effect means you accept the updated Terms.

These Terms are governed by the laws of the Province of Prince Edward Island and the federal laws of Canada applicable in it, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the courts located in Prince Edward Island for any dispute arising out of or relating to these Terms or the Services, except that either party may seek injunctive relief in any court of competent jurisdiction.

If you have questions about these Terms, contact: